FOOD STAMP BOOST: NYC to Give SNAP Recipients 40% More for Fresh Fruits and Vegetables Starting in January
New York City residents receiving food stamps will soon be eligible for additional money to purchase fresh fruits and vegetables, with Mayor Zohran Mamdani announcing a 40% increase in the city’s Health Bucks incentive program beginning in January 2027.
Under the expanded program, New Yorkers enrolled in the Supplemental Nutrition Assistance Program (SNAP) will be able to receive up to $14 per day in additional purchasing incentives when shopping for fresh produce at participating farmers markets and farm stands, compared with the current daily maximum of $10.
The increase represents an additional $4 per day in potential benefits for eligible shoppers, allowing families struggling with rising grocery prices to stretch their food assistance dollars further.
The change does not increase recipients’ regular federal SNAP allotments. Instead, it expands a separate New York City program that rewards food stamp recipients for purchasing fresh fruits and vegetables from qualifying vendors.
Health Bucks provides a $2 coupon for every $2 in SNAP benefits spent at participating farmers markets, effectively matching eligible purchases dollar for dollar up to the daily limit.
Beginning in January, a recipient who spends $14 in SNAP benefits on qualifying purchases can earn an additional $14 in Health Bucks coupons, providing a combined $28 in purchasing power for fresh produce.
The coupons can be redeemed at more than 100 participating farmers markets and farm stands throughout the five boroughs.
City officials estimate that the expanded program will distribute nearly $2.3 million in Health Bucks to SNAP recipients during 2027, while also providing additional business to local farmers and produce vendors.
“Every day, New Yorkers walk into a store hoping prices haven’t gone up again,” Mamdani said in announcing the initiative. “As food insecurity rises, far too many families are forced to skip the fruits and vegetables.”
The mayor said the additional assistance is intended to make nutritious foods more affordable while supporting neighborhood markets and agricultural vendors serving New York City residents.
Deputy Mayor for Health and Human Services Dr. Helen Arteaga said the cost of fresh produce has become an increasing obstacle for families already struggling to afford basic groceries.
“Purchasing fresh fruits and vegetables should not be considered a luxury, they should fit every family’s budget,” Arteaga said.
She added that many New Yorkers experiencing food insecurity report difficulty obtaining sufficient fruits and vegetables, even though those foods are important components of a healthy diet.
City Health Commissioner Dr. Alister F. Martin similarly emphasized the financial challenges that can prevent families from following recommended nutritional guidelines.
“Many chronic diseases, including heart disease, are linked to your diet. But knowing that eating more fruits and vegetables is good for you and being able to afford them are two different things,” Martin said.
The administration cited recent findings from the New York City Health Department indicating that nearly 80% of adults considered at risk of food insecurity experienced difficulty affording balanced meals.
The research also found that 18% of those surveyed had not eaten any fruits or vegetables the previous day, while nearly one-third had received food assistance from emergency services, including food pantries.
Officials said programs that provide financial incentives for purchasing produce have been associated with increased fruit and vegetable consumption and improved food security among lower-income households.
The Health Bucks initiative is supported by city funding and $5.7 million in new grant funding through the Gus Schumacher Nutrition Incentive Program, a federal initiative designed to encourage SNAP recipients to purchase healthier foods.
In addition to providing matching coupons for purchases made with SNAP benefits, the city’s Health Department works with community organizations and faith-based groups to distribute Health Bucks to residents participating in nutrition education and other health-related activities.
Those distributions can also benefit eligible residents who are not enrolled in SNAP, although the newly announced increase specifically concerns the daily matching incentive available to SNAP participants.
The program has operated for more than two decades, with the city distributing over $20 million in Health Bucks since its establishment in 2005.
The latest expansion comes as Mamdani pursues a broader effort to address grocery affordability in New York City.
Earlier this year, the mayor identified La Marqueta in East Harlem as the first planned location for his administration’s municipal grocery store initiative, which aims to establish a city-backed grocery store in each of the five boroughs before the end of his first term.
For SNAP recipients seeking to take advantage of the expanded Health Bucks program, the additional incentives will become available in January 2027 at participating farmers markets and farm stands. Regular supermarkets and grocery stores are not included in the matching program unless they operate an eligible participating market or stand.
