Apple Beats Out Samsung For First Time In 14 Years To Become World’s Top Smartphone Seller
Apple is on track to overtake Samsung in worldwide smartphone shipments next year, positioning the company at the top of the global rankings for the first time in well over ten years, according to a newly released assessment.
Counterpoint Research’s latest outlook anticipates a 3.3% rise in smartphone shipments across the industry in 2025, with Apple responsible for a significant portion of that upward trend.
Demand for the next-generation iPhone 17 lineup is expected to drive a double-digit increase in Apple’s shipments, with projections showing a 10% year-over-year surge across major markets.
If those expectations hold, Counterpoint says Apple’s global share will reach 19.4% in 2025—high enough to reclaim the title of the world’s top smartphone maker for the first time since 2011.
Samsung, by contrast, is expected to see its shipments grow by 4.6% next year. Even with that increase, its share is projected to settle at 18.7%, marking the end of a long run in the No. 1 slot.
Senior analyst Yang Wang noted that more than just strong interest in the upcoming iPhone lineup is at play. “Beyond the highly positive market reception for the iPhone 17 series, the key driver behind the upgraded shipment outlook lies in the replacement cycle reaching its inflection point,” he explained.
Wang added that many customers who purchased devices during the pandemic buying boom are now ready to shift to newer models. “Consumers who purchased smartphones during the COVID-19 boom are now entering their upgrade phase. Furthermore, 358 million second-hand iPhones were sold between 2023 and Q2 2025. These users are also likely to upgrade to a new iPhone in the coming years.”
Counterpoint’s report suggests that the momentum behind Apple’s customer base will likely allow the company to maintain its regained lead throughout the remainder of the decade.
The analysis also highlights Samsung’s evolving strategy. In developing regions, the company is leaning heavily on its A series, which provides stronger specs at competitive prices. In more established markets, Samsung is focusing on strengthening its premium offerings to prevent additional market-share erosion.
As for Chinese smartphone makers, analysts expect them to push further into international markets to maintain growth. By expanding into more expensive tiers and adding higher-end capabilities, these companies hope to increase their profit margins.
Counterpoint concludes that such diversification should bolster the financial performance of Chinese brands, while their current global shipment rankings are projected to remain largely unchanged through 2029.
{Matzav.com}
