“THIS MEAT IS COMING INTO MY HOME”: Leading Poskim Supervise First Shechitah of New Mehudar Kashrus Organization
A new kashrus organization in Eretz Yisroel, Mehudar, has begun its first poultry shechitah under the personal supervision of three prominent poskim, who visited the Of Yerushalayim slaughterhouse to oversee the operation and ensure that the organization’s extensive standards and chumros were being implemented throughout the process.
The inaugural shechitah followed the formal establishment of the new hechsher, whose rabbinic leadership says it is seeking to provide the highest standards of kashrus while maintaining affordable prices for avreichim and families struggling with rising living expenses.
The rabbonim overseeing the new organization are Rav Avrohom Tzvi HaKohen, Gaavad of Hora’ah Kahalachah; Rav Simcha Rabinowitz, rov of the Mishkenos Yaakov community and author of the Piskei Teshuvos series; and Rav Shmuel Yosef Shtitzberg, a prominent rov and moreh hora’ah in Beit Shemesh.
The three rabbonim participated in a special discussion broadcast on Kav HaMeida, during which they described the extensive preparations preceding the first shechitah, the inspection procedures being implemented and their impressions after personally observing the operation.
Rav Avrohom Tzvi HaKohen explained that the foundation of a reliable shechitah operation begins with the individuals responsible for carrying it out, stressing that the personal yiras Shomayim of the shochtim and inspectors is more fundamental than any individual chumra.
“Before discussing enhanced standards and stringencies, we must speak about the most important enhancement in shechitah. The Rishonim already wrote that a shochet must possess exceptional fear of Heaven. We investigated and screened until we were left with the finest of the finest. Everyone involved in this shechitah—the shochtim, the knife inspectors, and those responsible for examining the lungs, tendons and intestines—are outstanding individuals, talmidei chachomim and yirei Shomayim. This is an exceptionally serious and qualified team, and it is the foundation upon which all the additional standards can be built.”
Rav HaKohen said the rigorous supervision extends beyond the shechitah itself and encompasses every stage of poultry processing, including the salting process.
He explained that the melichah is performed by observant Jewish workers who carefully ensure that the salt reaches all the necessary areas in accordance with halachah.
Rav Shmuel Yosef Shtitzberg described the lengthy period of planning that preceded the launch, explaining that the organization’s procedures had been reviewed and refined over many weeks to ensure that no accepted chumra from the most stringent shechitah operations in Eretz Yisroel had been overlooked.
“There were many days and weeks of preparation during which the procedures were carefully refined. Not a single standard or stringency practiced in the most mehudar shechitos in the country escaped our attention, and everything is being implemented in this shechitah. We followed the approach of Maran the Shevet Halevi, Rav Shmuel Wosner zt”l, who instructed that when dealing with the needs of the public, particularly those of yirei Hashem, one must not rely on any leniency. Everything must be performed according to the highest possible standards. That is how the entire system was established.”
The rabbonim emphasized that the new operation was designed to incorporate the standards followed by established mehadrin shechitos while providing additional oversight of the personnel, equipment and poultry being processed.
Rav Simcha Rabinowitz, author of Piskei Teshuvos, described spending considerable time alongside the inspectors responsible for examining the lungs and intestines during the inaugural shechitah.
He said he was particularly impressed by the condition of the internal organs and attributed what he observed to the careful selection of poultry from farms that follow specific feeding practices.
“I stood for many minutes beside the inspectors examining the lungs and intestines. I have previously attended shechitos and examined many chickens myself. Here, I saw complete cleanliness and the excellent condition of the internal organs. I investigated the matter and learned that they bring selected poultry from farms where the birds are not fattened with substances that cause treifos or damage to the organs. This is an outstanding hechsher, mehadrin min hamehadrin according to all opinions and approaches.”
The rabbonim also addressed the financial pressures facing families of bnei Torah, explaining that a central objective of the new hechsher is to make mehadrin poultry available at prices that do not place an excessive burden on household budgets.
They said that high standards of kashrus should not be accompanied by unnecessarily inflated prices, particularly when many avreichim are already struggling to cover their families’ basic expenses.
“Avreichim today are struggling to put bread on the table. The new hechsher has understood the needs of those who have difficulty making ends meet, so they can provide their children with poultry supervised to the highest standards—not only on Shabbos but also during the week—without charging inflated prices because of the superior hechsher.”
The launch also comes amid growing competition in Israel’s mehadrin poultry market. The new operation is being positioned as an affordable alternative to existing chassidishe hechsherim, including Kehillos, with an emphasis on maintaining strict halachic standards while reducing consumer costs.
The initiative was formally established at a gathering held at the Of Yerushalayim slaughterhouse earlier this month, where the rabbonim outlined the principles that would govern the new kashrus operation.
During that event, Danny Mizrachi, one of the owners of Of Yerushalayim, emphasized that the company’s commercial management would have no authority over the halachic decisions made by the supervising rabbonim.
“We, as the owners of the slaughterhouse, do not manage the kashrus and do not interfere with what takes place in the slaughterhouse. The rabbonim have exclusive authority over the shechitah operation! We become involved only at the marketing stage, after the poultry has been packaged and is ready. There is a complete and clear separation between the commercial side and the kashrus authority.”
The arrangement is intended to give the rabbinic leadership independent control over the shechitah, inspections and preparation procedures, without commercial considerations influencing halachic decisions.
During the discussion on Kav HaMeida, Rav Avrohom Tzvi HaKohen was asked whether he and the other supervising rabbonim would personally eat poultry produced under the new hechsher.
His response was unequivocal.
“I have never lent my name to something I do not believe in. If I signed that this hechsher is mehadrin min hamehadrin and suitable for all yirei Hashem, then certainly I want to be included among the yirei Hashem, and I will eat from this hechsher lechatchilah. This meat is coming into my home.”
The rabbonim also discussed the measures being implemented to protect the integrity of the products after they leave the slaughterhouse.
According to the supervising rabbonim, the poultry will be packaged in especially durable vacuum-sealed wrapping and marked with distinctive identification features, including security holograms designed to prevent removal or counterfeiting.
The packaging system is intended to provide what the rabbonim described as a “seal within a seal,” allowing consumers to identify the products and providing additional safeguards against substitution or tampering during distribution.
