‘Palestine’ Flavor Blocked By Ben & Jerry’s Parent Company — Co-Founder Vows To Make It Himself
Ben Cohen, co-founder of the iconic Ben & Jerry’s ice cream brand, revealed that Unilever, the company’s corporate parent, blocked his request to release a flavor meant to express “solidarity with Palestine.” According to the BBC, Cohen is now planning to produce the controversial flavor independently, as part of a personal line highlighting causes that he says the company has forbidden him from supporting publicly.
Cohen announced the initiative in an Instagram video, describing a watermelon sorbet inspired by the red and green hues of the Palestinian flag — a color scheme often used as a symbol of solidarity with Palestinians. He invited viewers to help shape the project, encouraging them to contribute “names, recipes, and packaging designs for the flavor.”
“Unilever refused to make it,” Cohen said. “So I’m doing what they wouldn’t — I’m making a watermelon-flavored ice cream calling for permanent in Palestine and repairing all the damage done there.” He added that this is only the beginning of a larger effort to create additional flavors centered on issues Ben & Jerry’s has been “silenced” from addressing by Unilever.
The decision highlights years of tension between Ben & Jerry’s founders and their corporate owner. Since Unilever acquired the Vermont-based company in 2000, Cohen and co-founder Jerry Greenfield have repeatedly accused the conglomerate of limiting their political independence — which they say was guaranteed under the original acquisition deal.
In recent months, those disputes have boiled over. Greenfield announced his departure last month, lamenting, “They’re silencing me.” Cohen’s new flavor appears to be a direct challenge to the boundaries Unilever has imposed.
Israel has long been a focal point of the conflict between the founders and Unilever. In 2022, the multinational giant settled a legal battle that allowed Israeli businessman Avi Zinger to take over local rights to the Ben & Jerry’s brand in Israel, after the global company sought to halt sales in the West Bank.
The company’s internal divisions grew sharper after the October 7 Hamas terror attack and the subsequent war in Gaza. The global Ben & Jerry’s board — which operates independently from the Israeli franchise — issued a public statement denouncing Israel’s actions, declaring, “Ben & Jerry’s stands for human rights and peace. We join those around the world condemning the genocide in Gaza.”
Meanwhile, Ben & Jerry’s Israel continues to function separately under Zinger’s ownership, serving customers throughout Israel and distancing itself from the brand’s international political controversies.
{Matzav.com}
