Chareidi Boycott of Coca-Cola and Tara Gains Momentum Amid Escalating Draft Arrest Protests
As tensions between Israel’s chareidi community and the broader public continue to intensify, a series of dramatic developments—including mass protests, allegations of police brutality, and calls for an economic boycott of major consumer brands—are reshaping the public debate surrounding the arrest of bnei Torah and the ongoing draft controversy.
One of the most striking scenes unfolded today when more than 10,000 Gerer chassidim, led by the Gerrer Rebbe, gathered outside Military Prison No. 10 in a powerful show of solidarity following the arrest of a member of the chassidus.
At the same time, what began as a spontaneous protest movement among members of the Peleg Yerushalmi and the so-called “Ratzfanik” faction in support of imprisoned bnei Torah escalated into a confrontation with police that participants described as unprecedented in its severity. Protesters alleged that officers used excessive force, resulting in injuries, torn clothing, the use of stun grenades, and numerous physical altercations.
The images emerging from the demonstrations have fueled a broader discussion about the limits of police authority when dealing with ideological protests and have become a rallying point for critics of law enforcement’s handling of the events.
Leaders of the Peleg Yerushalmi argue that police conduct crossed every acceptable boundary and have reportedly begun considering legal action against authorities. Members of the movement say they are exploring a range of options for future demonstrations, amid growing fears that continued confrontations could eventually result in serious injuries or worse.
Among the ideas reportedly under discussion is a strategy aimed at disrupting major transportation routes while avoiding direct clashes with police. According to proposals circulating within activist circles, demonstrators would stage a series of rotating road blockages at different points along the Ayalon Highway. Under the plan, one group would temporarily shut down traffic before dispersing moments before police arrived, while another group would simultaneously launch a new blockade elsewhere, creating a continuous cycle of disruptions throughout the morning.
While protest activity continues on the streets, another campaign is emerging behind the scenes—one focused not on demonstrations, but on economic pressure.
Activists within the chareidi community have begun promoting a boycott targeting companies connected to businessman Dudi Wertheim, whom some blame for what they view as hostile media coverage of the chareidi public. The campaign specifically focuses on products manufactured by companies under the umbrella of the Central Bottling Company, which holds the Israeli franchise for Coca-Cola and owns a number of other major brands.
Supporters of the initiative argue that consumers should not financially support corporations linked to media outlets they believe are contributing to anti-chareidi sentiment.
“It is unacceptable that they incite against our community while continuing to profit from our purchases,” organizers of the effort have reportedly argued.
Wertheim’s business interests include Coca-Cola Israel, dairy producer Tara, beverage brands Carlsberg and Tuborg, fruit juice manufacturer Prigat, and bottled water company Neviot, among others.
Those promoting the boycott believe that economic pressure may prove more effective than public criticism in influencing media policy. Their goal, they say, is to send a clear message that negative portrayals of the chareidi community carry financial consequences.
The campaign has gained momentum in recent days, with boycott appeals spreading rapidly through chareidi email networks and messaging groups that serve as major sources of information for many avreichim and bnei Torah.
Meanwhile, prominent roshei yeshivah have continued addressing the growing anxiety surrounding arrests and military enforcement measures.
Rav Yehoshua Eichenstein, rosh yeshivah of Yad Aharon, recently delivered a strongly worded address to talmidim of Yeshivas Chayei Daas during the institution’s relocation to its new campus in Yerushalayim’s Beis Yisrael neighborhood. A central theme of his remarks was reassuring young avreichim and yeshivah bochurim who fear arrest due to their draft status, encouraging them not to allow anxiety to overwhelm them.
In another notable development, MK Yaakov Asher delivered an unusually sharp speech in the Knesset, condemning police conduct toward demonstrators. Observers noted that his remarks made him the first Lithuanian chareidi lawmaker associated with Degel HaTorah to publicly criticize police actions against protesters from the Ratzfanik camp.
{Matzav.com}