Newly obtained federal records show that during the height of the COVID-19 Delta wave in 2021, U.S. Surgeon General Vivek Murthy prepared a coordinated media strategy aimed at combating what officials labeled “misinformation,” even as Americans grew frustrated with shifting public health guidance.
According to documents reviewed by Newsmax, officials within the Biden administration worked in tandem to craft speeches, media appearances, and messaging that promoted a unified narrative on COVID-19—at times at odds with evolving scientific data.
The materials suggest a wider effort that extended beyond government, involving members of the press, technology companies, and emotionally driven messaging to encourage public compliance.
The documents, totaling more than 400 pages and obtained through Freedom of Information Act requests by Protect the Public’s Trust (PPT), outline Murthy’s internal talking points and broader communications strategy during July 2021.
PPT says the findings reflect a pattern it has documented in prior releases, alleging that administration officials adjusted messaging to fit a predetermined narrative during the pandemic.
“Once again, we’ve shown that the Biden administration used terms like ‘misinformation’ to control the narrative,” PPT Director Michael Chamberlain told Newsmax. “They sidelined science when it was inconvenient and pushed tech companies to censor information that turned out to be true.
“Whether it was prolonged school closures from which a generation of children may never fully recover, draconian lockdowns, or forcing vaccines on people at little risk from the virus, power, politics, and narrative control came first.”
One example in the documents shows Murthy preparing remarks for a speech at the Stanford Internet Observatory, where he described a country gripped by fear and division and argued that online platforms were amplifying emotionally driven falsehoods.
“If we want to fight health misinformation, we’ll need all parts of society to pull together,” his script declared. Individuals must “share information responsibly;” clinicians should counter doubts with patients; educators were to teach “information literacy.”
The messaging also included direct guidance aimed at media outlets and tech platforms. “We’re asking journalists and media outlets to address the public’s questions without amplifying misinformation. We’re asking tech companies to operate with greater transparency and accountability so that misinformation doesn’t continue to poison our sharing platforms.”
Internal briefing materials also show that Murthy was given detailed instructions ahead of interviews, including a July 12 appearance on the Pod Save America podcast, where he was expected to discuss targeted outreach to unvaccinated individuals.
Officials relied on data from the CDC and Census Bureau to estimate that a portion of unvaccinated Americans were still persuadable, while others might be moved through more targeted efforts.
The outreach strategy was designed to be highly localized. “community by community, neighborhood by neighborhood, person by person,” read the talking points before his Pod Save America appearance.
Door-to-door engagement by trusted community figures—including doctors and religious leaders—was framed as outreach, while critics of the effort were addressed directly in Murthy’s prepared remarks: “For individuals or organizations feeding misinformation and trying to mischaracterize this work, you are doing a disservice to the country.”
Preparations for a Washington Post interview included references to direct coordination with major technology companies.
“We’ve increased mis/disinformation research and tracking within the Surgeon General’s office, and we’re flagging problematic posts for social platforms,” the document stated. “Facebook is aware of our concerns and we have requested changes.”
The talking points indicated that platforms unwilling to act were viewed as harming both the public and medical professionals, reinforcing language Murthy was expected to use in multiple interviews.
The administration also called for algorithmic adjustments to limit the spread of certain content while promoting what it described as reliable vaccine information.
Murthy’s messaging reached a more personal tone during a July 19 NBC Nightly News appearance, where he was encouraged to emphasize the human cost of misinformation.
The prepared remarks directed him to say that “health misinformation is costing us lives,” while referencing the deaths of “ten of [his] own family members” and urging social media companies to act more aggressively.
The tone of the messaging, according to the documents, was intended to frame disagreement not as debate but as a public health risk.
Murthy did not respond to requests for comment. However, a spokesperson for the Department of Health and Human Services, Andrew Nixon, told Newsmax that the agency under Secretary Robert F. Kennedy Jr. supports open discourse.
“That kind of messaging is a big part of why public trust in our healthcare system collapsed during the pandemic,” Nixon said. “Public health should be grounded in transparency and open discussion, not shutting down disagreement.”
PPT says this is not the first set of documents to raise concerns about how COVID guidance was presented to the public.
One example cited involves August 2021 recommendations from Murthy advising quarantine for students who had been within close proximity—three feet for more than 15 minutes—of an infected individual.
According to the group, the supporting research cited in those recommendations was inconsistent, lacked peer review, or relied on data from unrelated settings.
The watchdog group argues that policies such as school closures and quarantines set students back significantly while relying on what it described as weak scientific grounding.
Additional criticism from PPT targeted federal agencies including the CDC and FDA, alleging that officials misrepresented data related to vaccine effectiveness and natural immunity. The group also pointed to a study that overstated pediatric COVID deaths by 32%, saying the error was not corrected despite being identified internally.
Earlier records obtained by PPT indicated that Murthy acknowledged collaboration with technology companies during a 2021 meeting with then-Education Secretary Miguel Cardona. The tone of those discussions, according to the group, was confrontational toward parents, while encouraging teenagers to advocate for vaccination within their families. Mask-wearing was presented as a collective obligation rather than a personal decision.
While the newly released documents do not allege unlawful censorship, they describe sustained efforts to portray dissenting views as dangerous, which critics say contributed to declining public trust.
Polling data cited in the report shows that trust in the CDC dropped sharply—from 85% at the start of the pandemic to 44% within two years.
The documents suggest that Murthy’s office pursued a broad communications campaign aimed at marginalizing opposing viewpoints, even as debates continued over key issues such as distancing guidelines, immunity, masking, and vaccinations for children.