Tension has erupted between the Hostages and Missing Families Forum and Yeshiva Ateret Shlomo after the forum accused the institution of misusing its well-known campaign imagery.
The organization has demanded that Ateret Shlomo issue a public apology and pay 400,000 shekels in damages for what it called an “unauthorized and offensive” use of its materials in connection with the ongoing protest against the imprisonment of bnei Torah who refused to enlist in the army.
In a sharply worded statement, the forum explained that it had sent a formal legal warning to the yeshiva on Wednesday night, stating that it was taking action “following cynical, forbidden and derogatory use of symbols, designs, messages and materials belonging to the families’ struggle for the return of their loved ones.” The letter alleged that the yeshiva’s campaign “used the forum’s campaign to outrageously compare the standing of draft dodgers to that of the civilians and soldiers who were abducted because of the massive disaster that befell the people of Israel on October 7, 2023.”
“It’s hard to accept such insolence from an institution that pretends to teach the values of the Torah,” the forum declared in its message, condemning what it viewed as a distortion of a sacred national cause.
The Hostages Forum emphasized that as part of its mission, it holds exclusive rights to the phrases, images, recordings, and designs associated with its movement — including the recognizable yellow ribbon and the “Bring Them Home” posters bearing the names and faces of the abducted.
According to the complaint, Ateret Shlomo produced a parody version of these posters to advocate for the release of one of its talmidim, Ariel Shamai, who had been arrested for refusing army service. The altered poster featured the same yellow ribbon and the familiar slogan “Until the last hostage,” but replaced the words “Bring Them Home” with “Bring Him Back to Yeshiva,” alongside the yeshiva’s logo.
The forum argued that such imitation not only breached copyright protections but also crossed ethical boundaries by “utilizing plagiarism and false advertising to falsely connect the yeshiva’s message to the forum.” The letter described this as especially inappropriate given that “a yeshiva like Ateret Shlomo receives government funding.”
The document demanded immediate cessation of all use of the forum’s materials, a public apology, and financial compensation of 400,000 shekels. The forum added that if the yeshiva failed to comply within three days, it would “take further legal action against the institution as well as its leaders,” holding them personally responsible.
{Matzav.com}