END OF AN ERA: Sunkist Fruit Gems Discontinued After Decades as a Staple of Jewish Celebrations
It is the end of an era for a candy that became almost as familiar at American Jewish celebrations as the events themselves: Sunkist Fruit Gems have been discontinued.
The brightly colored, individually wrapped fruit candies — a fixture for decades at aufrufs, shalom zochors, candy tables, fundraisers and countless other Jewish celebrations — were discontinued by their manufacturer effective May 1, according to a Ferrara Candy Company customer service representative quoted by eJewishPhilanthropy. Remaining supplies are now dwindling, and one longtime candy wholesaler says the once-common confection is rapidly becoming a collectible.
For generations of Jewish families, Fruit Gems occupied an unusual place in the candy world. They were inexpensive, colorful, individually wrapped and kosher, making them particularly useful for celebrations at which candy is tossed, like auf rufs.
They were also a familiar sight in mishloach manos on Purim, at fundraisers and candy sales, and on tables at Jewish organizational dinners and events.
But after more than half a century, the familiar Sunkist-branded candy is disappearing.
“They’re an iconic American candy brand,” Jon Prince, owner of CandyFavorites.com and McKeesport Candy Co., told eJewishPhilanthropy.
Prince said his company still has a small remaining supply, but the situation has changed dramatically.
“We have a very limited amount left,” he said. “They’ve gone from being a classic candy to being a collectible.”
A Candy Dating Back More Than 70 YearsFruit Gems trace their history to 1955, when they were introduced by the Los Angeles-based Ben Myerson Candy Company. In 1966, the company entered into a licensing agreement with Sunkist, giving the candies the name that would become familiar to generations of consumers.
The company remained family-owned for decades before being acquired by Jelly Belly Candy Company in 2006.
Another major change came in 2023, when Ferrara Candy Company acquired Jelly Belly. Ferrara officially completed that acquisition in November 2023, bringing Jelly Belly and its other confectionery products into a sprawling candy operation whose portfolio includes Nerds, SweeTarts, Laffy Taffy, Lemonhead and other major brands.
Ferrara has continued to expand aggressively. The company reported $2.2 billion in sales for fiscal 2025 and said the integration of Jelly Belly helped support its growth strategy.
Against that backdrop, Fruit Gems did not survive.
A Ferrara customer service representative identified as Fred told eJewishPhilanthropy that the decision came down to national sales.
“Believe it or not, it’s due to lack of consumer demands across the country,” he said. “If something doesn’t perform, [the company] move[s] onto something else.”
That explanation may come as a surprise to members of the Jewish community, where the candies seemed anything but unpopular.
Prince, whose family has operated McKeesport Candy Co. since 1927, said Sunkist Fruit Gems were among his company’s best-selling products. His business sold well over 1,000 pounds of them last year alone, including large quantities to shuls for Purim and Sukkos fundraisers.
Prince said he discovered the product had been discontinued only when he attempted to place another order in August and was informed that Ferrara would no longer supply it.
“My dad always joked [that] the day comes when this job will not be as fun when you have nothing to sell,” Prince said.
A Larger Kosher Candy ProblemPrince believes the demise of Fruit Gems reflects a larger change taking place in the American candy business as longstanding brands are consolidated under increasingly large corporate owners.
For kosher consumers, the impact can extend beyond particular candies simply disappearing. Products that remain on store shelves can also lose their kosher certification as manufacturing arrangements and production facilities change.
“Kosher food is a niche,” Prince said. “It’s a niche for a specific audience, and to that audience it’s extremely important, but to a company that is interested in quantity versus quality, it’s not so important.”
Prince pointed to other longtime candies whose kosher status has changed over the years. He said wholesalers are not necessarily notified in advance when a product loses its hechsher, sometimes discovering the change only after receiving a shipment.
“Ordering kosher candy in today’s day and age is caveat emptor, buyer beware,” he said.
That has created additional work for wholesalers such as McKeesport Candy, which was an early supplier of the candy buffets that became popular at events in the 2000s. Employees now sometimes have to inspect individual products to make certain that the candy still bears an acceptable hechsher.
The Ferrara representative told eJewishPhilanthropy that kosher status can be affected when factories introduce non-kosher products onto production lines. He advised kosher consumers to inspect the actual packaging every time they purchase candy rather than relying on photographs displayed by online retailers, which may show older packaging and outdated kosher symbols.
Replacements Already EmergingThe disappearance of Sunkist Fruit Gems has already created an opening for competitors.
Nassau Candy announced this week that it has introduced Clever Candy Fruit Jelly Jewels specifically as an alternative as Sunkist Fruit Gems disappear from the market. The individually wrapped candies have a jelly center and sugar coating and include orange, lemon, grapefruit and lime along with cherry and blueberry. Nassau says the replacement candies are kosher, gluten-free and peanut-free.
“Jelly fruit candies have been around for a long time, but they’re getting harder and harder to come by with Sunkist Fruit Gems sundowning production,” Nassau Candy marketing executive Dana Rodio said in announcing the new product.
Prince also pointed to Sunsations fruit jelly candies as another potential replacement.
Still, for consumers who grew up with the familiar Sunkist package and its brightly colored assortment, a substitute is a substitute.
“But the Sunkist Fruit Gems as you and I know it — gone,” Prince said.
Could enough consumer outrage bring them back?
Technically, perhaps.
The Ferrara customer service representative said discontinued products can sometimes return if there is overwhelming demand nationwide. But he did not sound optimistic about Fruit Gems.
“You never know,” Fred said, “but that’s not likely.”
{Matzav.com}
