SWEET COMEBACK: Sunkist Reverses Course on Fruit Gems After Jewish Community Outcry, Promises Beloved Kosher Candy Will Return
Sunkist Fruit Gems are coming back.
Just days after reports that the iconic kosher candy had been discontinued — prompting dismay, stockpiling and a frantic search for alternatives across the Jewish community — Sunkist announced that Fruit Gems will return to store shelves under a new manufacturer, with the company promising to preserve the familiar taste, quality and kosher certification.
“We hear you, Sunkist Fruit Gems fans!” the company announced. “The good news: Sunkist Fruit Gems are not going anywhere. ”
Sunkist said it has been working with a new family-owned candy manufacturer to resume production of the longtime favorite.
“We’ve been working with a new trusted family owned candy maker to help us bring back the same great flavor, quality, kosher certification, and fruit-forward goodness you know and love.”
The company cautioned that Fruit Gems will remain unavailable temporarily as the transition takes place, but indicated that the disappearance from shelves is expected to be short-lived.
“While they’re temporarily unavailable, we’re aiming to have them back on shelves very soon.”
“Thank you for your patience and continued support. We can’t wait to share more updates soon! ”
The announcement brought an abrupt reversal to what had appeared only days earlier to be the end of a candy that has become deeply embedded in Jewish simchos across the United States.
Fruit Gems had been discontinued earlier this year after Ferrara Candy Company, which owns Jelly Belly, determined that nationwide consumer demand was insufficient to continue producing them. News of the decision only became widely known last week, setting off a wave of reaction in Jewish communities where the individually wrapped, sugar-coated fruit candies have been a fixture for decades.
The candies have achieved an unusual status in American Jewish life, particularly at aufrufs, bar mitzvahs and other simchos. Their combination of kosher certification, individual wrapping and relatively soft texture made them particularly suited to the longstanding custom of showering a chosson or bar mitzvah bochur with candy.
For many shuls, Fruit Gems had effectively become the standard candy for the job.
“There’s a lot of nostalgia with this product,” Dani Klein, founder of YeahThatsKosher, said as news of the discontinuation spread. “It’s a staple for the Jewish community. I can’t think of many bar or bat mitzvahs that I’ve attended where these candies were not thrown and given out.”
Candy wholesaler Jon Prince, owner of CandyFavorites.com and McKeesport Candy Co., said remaining supplies had dwindled rapidly once word got out.
“They’re an iconic American candy brand,” Prince said. As inventories disappeared, he observed, “They’ve gone from being a classic candy to being a collectible.”
Some shuls and individuals began purchasing large quantities of the remaining Fruit Gems, fearing that once existing inventory was exhausted, the candy would disappear permanently.
The shortage also sparked an immediate hunt for replacements, with other manufacturers and retailers promoting similar individually wrapped kosher fruit jellies as substitutes. Among the alternatives that surfaced were Sunsations Assorted Fruit Jel Candies, Lieber’s Fruit Jewels and newly introduced Fruit Gem-style products.
But the reaction also demonstrated something the company may not have fully appreciated: Fruit Gems occupied a far more significant place within the Jewish community than their overall national sales figures suggested.
Dani Klein said after the reversal that Sunkist “did not realize how integral” Fruit Gems were to Jewish communal life.
“As long as they were able to find a way to make it work financially, which it looks like they did, they’re able to bring it back,” he said.
Fruit Gems have a history stretching back more than seven decades. The candy was introduced in 1955 by the Los Angeles-based Ben Myerson Candy Company, which later entered into a licensing arrangement with Sunkist. The family-owned candy business eventually became part of Jelly Belly Candy Company in 2006.
Jelly Belly itself was acquired by Ferrara in 2023. Ferrara is owned by the Ferrero Group, the international confectionery company behind numerous major candy brands.
When the discontinuation became public, Ferrara attributed the decision to insufficient nationwide demand.
“Believe it or not, it’s due to lack of consumer demands across the country,” a company representative said. “If something doesn’t perform, [the company] move[s] onto something else.”
That explanation did little to console Jewish consumers, for whom Fruit Gems were hardly an obscure candy. In many American shuls, they had become almost synonymous with the custom of throwing sweets during a simcha.
The tradition itself long predates Fruit Gems. The practice of throwing sweets at a chosson during an aufruf developed from older customs of showering a bride and groom with foods symbolizing sweetness, prosperity and blessing. Over time, candy became the preferred projectile, and Fruit Gems emerged as an especially practical choice because they were kosher, individually wrapped and soft.
“We want the Torah to be sweet,” Rabbi Gershon Albert of Beth Jacob Congregation in Oakland explained while discussing the tradition. “So we throw it at our kids after they read from the Torah or share words of Torah with our community. We want them to feel that the Torah is sweet — but not painful, so we use something soft like the Sunkist.”
The initial news of the candy’s demise prompted some amusing panic buying. Shuls and families placed bulk orders for whatever supplies remained, while consumers joked online about hoarding enough Fruit Gems to get through upcoming weddings and bar mitzvahs.
One social-media user reacted to the announcement of the comeback by writing, “Thank you. It’s not an official simcha without Sunkist gummies being pelted at you full force by overenthusiastic 12-year-olds.”
Another summed up the reversal somewhat differently: “Turns out, you can have your candy and chuck it too.”
For those who rushed to stockpile the supposedly extinct candy, the announcement came with a little buyer’s remorse.
“I may have bought 10 pounds last week,” one person acknowledged. “Anyone need a bridge stash?”
Another wrote, “I panic-bought in bulk for my wedding next year. Now I feel foolish. But enjoying a bunch of very yummy gummies.”
Sunkist has not yet announced the identity of its new family-owned manufacturing partner or provided a firm date for Fruit Gems to return to stores. The company’s statement also did not specify which kosher certification the relaunched product will carry, though it explicitly promised that kosher certification will be maintained.
For now, the candies may remain difficult to find as old inventories disappear and the new manufacturer prepares to take over production.
But after several days in which generations of Jewish simcha-goers contemplated a future without the familiar sugar-coated ammunition flying across the shul, Sunkist’s message was unequivocal: Fruit Gems are not finished.
They are merely between manufacturers.
{Matzav.com}
