POLLING SCANDAL: New York Times Removes 15 Surveys After Polling Firm Admits Fabricating Election Data
A major controversy has erupted in the American polling industry after an organization calling itself Wedgewood Polls acknowledged that much of its election polling data had been invented, despite the figures having been circulated by news organizations and incorporated into prominent election-tracking databases. The New York Times has responded by removing 15 polls attributed to the operation.
The disclosures have raised questions about the safeguards used to verify polling results before they are published and incorporated into political analysis, particularly with the November 3 midterm elections approaching.
According to a report in Israel Hayom by U.S. correspondent Or Shaked, the New York Times removed 15 Wedgewood surveys conducted between June and October after those behind the operation admitted that the numbers were largely fabricated.
The individuals responsible described their activities as an “experimental project” intended to demonstrate weaknesses in the polling industry and expose how easily invented statistics could enter widely used election databases without adequate verification.
The consequences may have extended beyond inaccurate polling averages. One of the candidates reportedly affected was Mallory McMorrow, whose campaign for the Democratic U.S. Senate nomination in Michigan suffered after a Wedgewood survey placed her support at just 9%.
McMorrow subsequently withdrew from the primary contest. According to the report, the damaging poll contributed to a collapse in confidence surrounding her candidacy, affecting fundraising, volunteer morale, and media perceptions of her prospects.
“The donations dried up, the volunteers were devastated, and journalists demanded that I withdraw,” McMorrow said, describing the effect of the misleading numbers on her campaign.
The operation began unraveling when the election-analysis website FiftyPlusOne examined the underlying polling data and identified discrepancies that called the authenticity of the surveys into question.
The findings eventually led to the admission that much of Wedgewood’s reported research had been manufactured rather than obtained through legitimate polling.
The controversy is particularly troubling because the fabricated surveys had already found their way into established media outlets and polling databases, giving the figures an appearance of credibility that they had not earned.
The Wedgewood revelations also follow another polling fabrication incident uncovered in August, when a separate operation acknowledged publishing invented survey results as part of a similar experiment examining weaknesses in the industry’s verification procedures.
The latest disclosure has drawn a reaction from President Donald Trump, who used the controversy to attack the New York Times.
“The New York Times was caught! Everything about this failing newspaper is artificial,” Trump wrote on social media, according to the Hebrew report.
The incident has renewed scrutiny of how polling organizations establish their legitimacy, how media outlets evaluate survey methodologies, and whether election databases sufficiently distinguish established research firms from newly created operations with little verifiable track record.
Additional details have emerged about the scale of the deception and the investigation that exposed it.
Wedgewood began releasing surveys in June and presented itself as a professional polling organization. Its purported research covered competitive races across the country, including Senate and gubernatorial contests in Michigan and Mississippi.
One particularly consequential survey, released June 29, showed McMorrow receiving only 9% support in Michigan’s Democratic Senate primary, compared with 46% for Abdul El-Sayed and 39% for Haley Stevens. McMorrow ended her campaign six days later, on July 5.
“It killed us,” McMorrow said of the impact the fabricated poll had on her campaign.
Jennifer Holdsworth, a Democratic strategist who led a political action committee supporting McMorrow, said some donors specifically cited the Wedgewood survey when explaining their decisions to withdraw financial support. Other legitimate polls also showed McMorrow trailing, however, making it impossible to determine precisely how much the fabricated survey contributed to her withdrawal.
The investigation that exposed Wedgewood centered on a survey in Mississippi’s U.S. Senate race. The company had published figures showing Republican Senator Cindy Hyde-Smith leading Democrat Scott Colom by just four percentage points, 52% to 48%.
Researchers at FiftyPlusOne requested the underlying survey responses and compared them with results from an independently conducted poll using the same online platform, Pollfish.
The examination uncovered irregularities involving respondent identification numbers and timestamps. Those discrepancies raised doubts about whether the supposed survey responses had actually been collected.
After investigators contacted Wedgewood on October 20, the organization publicly acknowledged that most of its polling results were fictitious.
The company claimed that its operation was designed to expose how easily fabricated polling could influence political coverage.
The New York Times subsequently removed 15 Wedgewood surveys from its election database, while Decision Desk HQ deleted 17 polls from its own listings and averages. Other election-analysis organizations also removed the company’s figures.
The Times said it had questioned Wedgewood about its personnel, methodology, and funding before accepting its surveys. FiftyPlusOne likewise maintained that it had attempted to verify the organization’s legitimacy, including examining its stated research methods and the professional background of one individual identified as a pollster.
The controversy has also attracted the attention of Federal Communications Commission Chairman Brendan Carr, who warned broadcasters about disseminating fabricated election polling. Democratic FCC Commissioner Anna Gomez challenged the suggestion that stations could face regulatory consequences merely for reporting polling information they believed to be legitimate.
The scandal follows an earlier case involving Median Strategies, another purported polling organization that admitted in August to publishing fabricated election surveys as a claimed experiment.
{Matzav.com}
