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SHAITEL SHANDEH: Battle Over Sky-High Wig Prices: Chabad Attorney Seeks Rabbinic Intervention as Costs Soar to NIS 40,000

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The soaring cost of wigs in the Chareidi community has sparked a growing debate, with some high-end wigs now selling for as much as NIS 40,000 (more than $11,000). Claiming the prices have spiraled far beyond what is reasonable, Chabad attorney Nechama Tzivin has launched a campaign urging rabbinic courts to intervene and regulate the industry, arguing that wigs have become an essential religious necessity rather than a luxury item. Wig manufacturers, however, insist the rising prices simply reflect increased demand, higher-quality materials, and far greater production costs.

Tzivin, a longtime resident of Kfar Chabad and a veteran attorney, recalls a time when quality wigs cost only a few thousand shekels. Today, she says, married women routinely spend tens of thousands of shekels on natural-hair wigs, a trend she believes cannot be justified. She is preparing to submit a formal petition to the Chabad rabbinical court asking it to impose limits on pricing and says she intends to bring similar petitions before other rabbinical courts as well.

Coming from a multigenerational Chabad family, Tzivin argues that wigs should be classified under chayei nefesh—items considered essential to daily religious life under halachah. If that status is granted, she believes rabbinical authorities would have grounds to regulate excessive profits and establish limits on pricing.

“I am not claiming to speak on behalf of Chabad,” she emphasized. “I am simply expressing my opinion as someone who belongs to the movement and lives deeply within it.”

Tzivin noted that the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, gave clear guidance decades ago encouraging married women to cover their hair specifically with wigs.

“There is a categorical directive from the Rebbe that head covering should be with a wig,” she said. “That instruction dates back to the 1950s. The Rebbe encouraged women to purchase wigs and even instructed that financial assistance be provided to women who could not afford them.”

She explained that while wigs were once relatively uncommon and expensive, they gradually became an accepted and expected part of life for married Chabad women.

“Today the feeling is that a woman simply has to cover her hair with a wig,” she said.

According to Tzivin, the dramatic increase in prices has coincided with advances in wig manufacturing that have made them increasingly natural-looking.

“The more realistic wigs became and the more they resembled natural hair, the more dramatically prices climbed,” she said. “We’ve examined the issue, and the production costs simply do not justify these increases.”

She added that many young brides now insist on purchasing the most natural-looking wigs available, making the wig one of the largest expenses associated with a wedding.

“It isn’t only the bride who bears the cost,” she said. “The burden falls on her mother, her sisters, and the entire family.”

Reflecting on her own experience, Tzivin said the changes have been staggering.

“When I got married 50 years ago, wigs looked much less realistic and the prices were perfectly reasonable,” she said. “Even when my daughters married in the early 2000s, buying a wig was a significant expense, but it was still manageable.”

She noted that her most recent wig, purchased three years ago, cost NIS 18,000, compared with roughly NIS 5,000 to NIS 6,000 for the one before it.

“Today, the average wig in Kfar Chabad costs about NIS 30,000, and some sell for NIS 40,000,” she said. “There has always been healthy profit in this business, but today we’re talking about completely different levels.”

Tzivin attributes much of the increase to social media and growing pressure to achieve an ideal appearance.

“The demand for the most natural wigs continues to grow, and that demand is being fully exploited,” she argued. “Psychology plays a huge role. As demand rises, prices keep climbing.”

She recently heard from a friend whose granddaughter is preparing for her wedding.

“Her wig is going to cost NIS 40,000,” Tzivin said. “To me, this is similar to what has happened with other products associated with mitzvos, such as shmurah matzah, tefillin, and talleisim, where prices have also climbed far beyond what seems reasonable.”

She said her frustration ultimately prompted her to take action.

“I say this with pain, but today it feels as though in order to be a Chabad woman—or even a Chareidi woman—you have to be a sucker,” she remarked. “The prices have become outrageous, particularly for products that are an inseparable part of religious life.”

Rejecting comparisons between wigs and luxury consumer products, Tzivin insisted that a wig cannot simply be viewed as an optional purchase.

“People ask why we need to fight this. They say some people buy million-dollar cars while others buy used cars, so why should wigs be different?” she said. “But that’s the wrong comparison. Cars, homes, and cosmetics are not mitzvos. For a Chabad woman, a wig is a basic necessity. In halachic terminology, it is a chayei nefesh item.”

She stressed that her campaign is not directed against wigmakers earning a legitimate profit.

“Our argument is not against making money,” she explained. “If someone wants to buy a simple synthetic wig, they can do that. The issue is that some wigs generate profit margins of hundreds of percent.”

She continued: “We’re not asking anyone to sell at a loss. If a wig costs NIS 20,000 to produce, the seller is entitled to earn the profit permitted by halachah. But you cannot charge NIS 40,000 simply because it’s a mitzvah item and women feel obligated to buy it.”

Tzivin also criticized the high cost of wig maintenance.

“Products that can be purchased online for a few dozen shekels are sold by wig stylists for hundreds,” she said. “In the wig industry, there is a feeling of exploitation from beginning to end. Covering one’s hair is a mitzvah, and fulfilling a mitzvah should be within reach. Our problem is the excessive profits being made by wig manufacturers.”

Her proposal would place all wigs—whether synthetic or natural hair—under the same halachic pricing framework.

“The goal is for wigs to receive the status of chayei nefesh,” she explained. “Once that happens, every wig would be subject to the same rules regarding acceptable profit.”

Based on information she says she has received, profit margins in some cases reach 200 to 300 percent.

“And it doesn’t end with the wig itself,” she added. “After the purchase, customers are encouraged to buy special shampoos, serums, treatment products, and accessories. The ongoing maintenance has become part of the problem.”

According to Tzivin, the issue extends well beyond Israel.

She said women from France and other countries have contacted her to describe similar concerns. One activist from France, Gila Maman, founder of the FairWigs organization, wrote to express support for the campaign.

“I wanted to personally thank you for your courage and the incredible work you’re doing on behalf of women,” Maman wrote. “It was deeply moving to read about your initiative. It is inspiring to see someone willing to stand up to a system that has left so many women feeling unheard and powerless.”

Maman said many women in France have stopped wearing wigs altogether because of the financial burden and frustration surrounding the industry.

“Many women feel trapped, silenced, and alone under the dictatorship of wigs,” she wrote. “You have no idea how many women in France have told me they stopped covering their hair because of all the problems involved.”

She described how FairWigs provides free wigs, free repairs, charitable assistance, and legal help for women experiencing disputes with wig manufacturers, expressing hope that the movement would eventually expand worldwide.

Despite her criticism of current pricing, Tzivin emphasized that she has no objection to women wanting beautiful wigs.

“I have absolutely no criticism of women who want to wear an attractive wig,” she said. “On the contrary, I think it’s wonderful that we live in a generation where women—including religious women—want to feel good about themselves.”

She added that every woman has the right to look her best.

“If someone wants to look like a beauty queen or as though she just walked out of a Louis Vuitton fashion show, that’s her right,” she said. “But covering one’s hair is a mitzvah, and performing that mitzvah must remain affordable. Our problem is with the outrageous profits that have nothing to do with manufacturing costs.”

Tzivin expressed confidence that her effort would ultimately succeed.

“I can say with a high degree of certainty that this campaign to stop runaway pricing will succeed,” she said. “After extensive halachic research and consultations with numerous rabbanim and dayanim, I discovered broad agreement both about the seriousness of the problem and the tools available to address it.”

She noted that only about 20 major wigmakers would ultimately be affected by a rabbinical ruling.

“I cannot imagine they would openly defy a ruling from a beis din,” she said. “They would not risk a customer boycott.”

She called the campaign “a golden opportunity” for rabbinical leaders to address an issue affecting tens of thousands of religious women throughout Israel and around the world.

“Until now, women had no real voice to rescue them from this tremendous financial burden,” she said.

Not everyone in the industry agrees.

Zehava Weitzman, who has owned a boutique wig business for three decades, says rising prices are the natural result of changes in both demand and production.

“Demand has increased, and so have manufacturing standards and quality,” she said. “Customers want the highest-quality hair available.”

She noted that roughly 40 percent of her clientele are not religious at all.

“Many of my customers are women battling cancer, alopecia, or thinning hair,” she explained. “Others are Chareidi women. They all want the same quality. This is simply supply and demand.”

According to Weitzman, natural human hair has become an increasingly scarce commodity.

“Like diamonds, we’re dealing with a rare raw material,” she said. “Only in this case, it’s human hair.”

She said the wholesale cost of hair has risen dramatically.

“Twenty years ago we paid about $400 per kilogram. Today we pay between $6,000 and $7,000 per kilogram just for the raw hair.”

She explained that approximately 70 percent of raw hair purchased cannot be used for Israeli wigs because only long strands are suitable.

Manufacturing has also changed significantly.

“Years ago, most wigs were made in China,” she said. “I used to order thousands of finished wigs directly from factories. Today, most production is done here in Israel, where labor costs are much higher and craftsmanship is on an entirely different level.”

Weitzman believes current retail prices accurately reflect the amount of work involved.

“Think about a wedding gown,” she said. “People understand why a wedding dress can cost NIS 17,000 or NIS 18,000 even though it’s worn for only a few hours.”

She contrasted that with a custom wig.

“A wig requires countless hours of work, and the job doesn’t end after delivery,” she said. “For an entire year customers come back for adjustments, repairs, refinements, and improvements, all of which are included.”

She added that consumers always have options.

“Just as you can buy inexpensive clothing or luxury clothing, you can buy a simpler wig or one that’s handcrafted to look as though the hair is growing naturally from the scalp. People who want that level of craftsmanship pay for quality.”

Weitzman firmly rejected accusations that wigmakers are exploiting religious women.

“I’ve heard the claim that we’re making huge profits off religious women, but that’s simply untrue,” she said. “Yes, religious women today invest more in their appearance, but that doesn’t mean we’re taking advantage of them.”

She also disputed claims of enormous profit margins.

“When I imported finished wigs from China, it was easy to calculate profit,” she explained. “Today, when I produce a wig myself, I often don’t even know what my final profit will be. I spend a year continuing to work with each customer, making adjustments, replacing hair, and refining the wig. Many times I discover in the end that I barely earned anything.”

One notable exception exists within the Chareidi world. In the Gerer community, maximum prices have been established for wigs, while in most other Chassidic communities, prices remain largely unregulated and can reach substantially higher levels.

{Matzav.com}

Israel Tightens Gaza Strike Rules, Requiring Chief of Staff’s Personal Approval for Targeted Killings

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Israel has significantly tightened its policy governing targeted strikes in the Gaza Strip, with the IDF now requiring personal approval from Chief of Staff Lt. Gen. Eyal Zamir before carrying out most targeted killings, according to a security source.

The revised procedures were implemented in recent days after a decision by Israel’s political leadership to impose stricter oversight on offensive operations in Gaza.

Under the new guidelines, authority to approve targeted assassinations has been centralized, meaning such operations can no longer be authorized by lower-ranking commanders. Instead, they must receive the direct approval of the IDF chief of staff.

The new policy does not affect situations in which Israeli troops face an immediate threat in the field. According to the security source, soldiers will continue to respond without hesitation to attacks or other imminent dangers, following the same operational procedures currently in place.

The changes apply specifically to preplanned strikes against individuals who are not posing an immediate threat, including terrorists being monitored through intelligence operations. Previously, those missions could be approved by senior field commanders, including regional and division commanders. Going forward, only the chief of staff will have the authority to authorize such operations.

The security source said the directive stems from a decision by Israel’s political leadership and comes as Israel, the United States, and international mediators continue efforts to advance negotiations with Hamas.

According to the source, the stricter approval process is expected to substantially reduce the number of targeted killings carried out in Gaza. That trend, the source said, has already become evident, with the pace of Israeli strikes declining noticeably in recent days.

{Matzav.com}

British Lawmaker Faces Ethics Probe Over Israel Trip Disclosure

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Richard Tice, deputy leader of Britain’s Reform UK party, is under investigation by Parliament’s standards watchdog over whether he should have verbally disclosed a trip to Israel sponsored by a pro-Israel organization before participating in a House of Commons debate on alleged Israeli influence in British politics.

The Parliamentary Commissioner for Standards opened the investigation on July 28, although the inquiry was not publicly disclosed until Monday. At issue is whether Tice should have made an oral declaration before speaking during a June 22 parliamentary debate that he had traveled to Israel in September 2025 as the guest of Reform Friends of Israel.

The Israel trip had already been properly listed in Parliament’s Register of Members’ Financial Interests.

Tice dismissed the complaint, arguing that it is politically motivated and stems from his outspoken opposition to antisemitism.

“I am being investigated for standing against antisemitism. You could not make it up,” he wrote Monday on X.

In the same post, Tice alleged—without naming the complainant—that the complaint was filed by an “antisemitic anti-Israel lobby group.” Under parliamentary rules, the Parliamentary Commissioner for Standards does not identify complainants while investigations are ongoing, and no individual or organization has publicly claimed responsibility for filing the complaint.

The September 2025 visit to Israel included airfare, lodging, and hospitality provided by Reform Friends of Israel, an organization that works with Reform UK candidates and elected officials to strengthen ties between the United Kingdom and Israel. The investigation will determine whether parliamentary rules required Tice to mention that sponsored trip orally before taking part in the June debate.

The Commons debate was triggered after a public petition surpassed 100,000 signatures, qualifying it for parliamentary consideration. The petition called for an investigation into what its organizers described as “pro-Israel influence.”

During the debate, Tice forcefully rejected the premise of the petition, calling it “antisemitic in its very motivation and at its core.”

He also argued that accusations of excessive Jewish or Israeli influence in politics echoed “the oldest antisemitic trope in the book” and defended the role of parliamentary organizations such as Conservative Friends of Israel and Labour Friends of Israel.

“We should celebrate the extraordinary genius and impact of Israeli scientists, entrepreneurs, and people specializing in medical research and AI applications, the work they do and the innovation they create, whether they are in the State of Israel or living somewhere else, such as London,” Tice said during the debate.

Tice also praised then-Prime Minister Keir Starmer’s efforts to combat antisemitism within the Labour Party and maintained that Parliament should reject claims that Jewish organizations or supporters of Israel wield improper influence over Britain’s political system.

In his X post, Tice further claimed that the same group responsible for filing the complaint against him had not sought an investigation into independent MP Ayoub Khan, whom he accused of failing to disclose a donation from a pro-Palestinian organization. Tice did not identify either the complainant or the organization involved, and Khan has not publicly responded to the allegation.

Historic Ohel of the Mir Mashgiach Rebuilt in Mir, Belarus

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Mir, Belarus: A delegation from Yeshivas Mir Yerushalayim, led by Hagaon Harav Nachman Levovitz, shlita, traveled today to the town of Mir to mark the completion of the newly rebuilt ohel over the kever of his grandfather, the legendary Mashgiach Hagaon Harav Yerucham Halevi Levovitz, zt”l.

The restoration was undertaken as the Torah world commemorates the Mashgiach’s ninetieth yahrzeit. The project included the renovation of the matzeivah and the rebuilding of the ohel that once stood above the kever, creating a fitting makom where talmidim and visitors can come to daven and connect with the enduring legacy of the Mashgiach. The project was sponsored by Mr. and Mrs. Zevi and Dina Wolmark of Los Angeles, in honor of Rav Nachman and as an expression of appreciation for his decades of devotion to the Mir.

The visit followed a special tribute presented at the Yeshiva’s recent dinner, where Rav Nachman, an einikel of the Mashgiach and one of the Roshei Yeshiva of Mir, was recognized as a living link to his grandfather’s mesorah. For close to fifty years, Rav Nachman has carried significant responsibility for the Torah and continued growth of the Yeshiva, while helping shoulder the burden of its support.

At the new ohel, Rav Nachman and members of the delegation recited Tehillim and tefillos, followed by the first Kaddish in the completed structure. The delegation also visited the historic building of the Mir Yeshiva and davened at the mass grave where 1,592 Jews from Mir were murdered by the Nazis in November 1941.

Just over ninety years after the Mashgiach’s petirah, his teachings continue to shape the Mir and generations of bnei Torah throughout the world. His emphasis on shleimus ha’adam, clarity of purpose and bein adam l’chaveiro remains deeply embedded in the Yeshiva’s chinuch and mesorah.

The rebuilding of the ohel stands not only as a memorial to the past, but as a place of tefillah and connection for future generations, ensuring that the light of the Mashgiach continues to illuminate Klal Yisrael.

Mother and Eight Children Found Safe After Hours of Concern During Gush Etzion Hike

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A potentially dangerous situation ended safely Tuesday night after a mother and her eight children, who had lost contact with their family during a hike in the Gush Etzion region, were located unharmed following an extensive search.

The family, from Beitar Illit, had set out earlier in the day for an outing near the community of Tekoa in eastern Gush Etzion. According to police, concern grew after several hours passed without any communication from the group and nightfall arrived. Family members eventually contacted Israel Police, fearing they had become lost.

In response, volunteers from the Etzion-Yehuda Police Rescue Unit, together with the security department of the Gush Etzion Regional Council, launched a wide-ranging search of the area.

The missing group consisted of a mother and her eight children, ranging in age from 3 to 18.

During the search, one of the rescue unit’s volunteers spotted the family after they safely arrived in the nearby community of Nokdim. The mother and all eight children were found in good health, bringing the anxious search to a successful conclusion.

Following the incident, Israel Police renewed their annual bein hazemanim safety message, urging families heading out on hikes to prepare carefully before entering the outdoors. Police advised hikers to familiarize themselves with their route, choose trails appropriate for the group’s abilities, carry an adequate supply of water, inform relatives of their plans, and schedule hikes so they conclude before nightfall.

{Matzav.com}

Satmar Raises Shidduch Incentive to $7,500 for Older Bochurim Ahead of Sukkos

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In a move aimed at encouraging additional shidduchim for older bochurim, the Satmar community in Williamsburg has announced a temporary 50 percent increase in the financial incentive awarded to successful shadchanim.

Under the new initiative, anyone who successfully arranges a shidduch for an older bochur will receive a $7,500 bonus, up from the longstanding $5,000 payment. The enhanced incentive will remain in effect through Sukkos, after which the reward will return to its regular amount of $5,000.

The announcement was made during a special trip to Kerestir, where a group of bochurim traveled under the leadership of Rav Yaakov Ber Teitelbaum, the Sigheter Rav of Boro Park and a son of the Satmar Rebbe, Rav Zalman Leib Teitelbaum. The initiative was shared with participants during the visit as part of the community’s ongoing efforts to strengthen and encourage shidduchim.

The incentive is being funded by noted Satmar philanthropist R’ Lipa Friedman, who also sponsors the community’s year-round shadchan bonus program. By temporarily increasing the award during this period, community leaders hope to inspire even greater efforts on behalf of older bochurim who are still awaiting their zivug.

The expanded incentive reflects the continued emphasis placed within the Satmar community on assisting older singles and recognizing the tireless work of shadchanim, whose efforts often require countless hours of dedication behind the scenes. Community members expressed hope that the increased reward will lead to many more simchos in the weeks leading up to Sukkos.

{Matzav.com}

Report: U.S. Nearly Exhausted Supply of Long-Range Precision Missiles During Iran War

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The U.S. military has reportedly depleted nearly all of its inventory of long-range precision surface-to-surface missiles during the five-month conflict with Iran, raising concerns inside the Trump administration about America’s ability to respond to future military crises involving adversaries such as China or Russia.

According to three people familiar with internal military data, the Army has used “virtually all” of its stockpile of Army Tactical Missile Systems (ATACMS) and the newer Precision Strike Missiles (PrSM). The extent of the depletion has not previously been reported.

Both weapons are among the Army’s most important long-range precision munitions, allowing forces to strike distant targets with high accuracy while remaining outside the range of enemy defenses. Each missile costs more than $1 million. ATACMS has also been widely used by Ukraine against Russian targets, while the newer PrSM is gradually replacing the older missile because of its greater range and more advanced capabilities.

The sharp reduction in these weapons could leave President Donald Trump with fewer long-range strike options if the United States launches another major offensive against Iran, potentially increasing reliance on manned aircraft and bombing missions that carry greater risks for American pilots.

The sources declined to disclose exactly how many ATACMS or PrSM missiles remain in the U.S. arsenal.

President Trump launched the military campaign against Iran alongside Israel in February, initially predicting the conflict would be brief. However, as fighting has stretched into its fifth month, officials familiar with the matter have reportedly become increasingly concerned that dwindling missile inventories could weaken America’s deterrence against other global rivals.

A fourth source familiar with the situation said U.S. Central Command had nearly exhausted the land-based missile inventory it possessed at the start of the conflict but has replenished supplies by drawing weapons from stockpiles stationed elsewhere around the world.

All four sources spoke on condition of anonymity because they were not authorized to discuss the classified information publicly.

Asked about the reported stockpile levels, the White House released a statement from President Trump dismissing concerns over America’s military readiness.

The president said the United States possesses “far more munitions than anyone in the world” and “far more than we need.”

“Our defense companies are, at this moment, making more munitions than they have ever made before, in addition to expanding their plants and equipment at record levels,” Trump said.

Defense analysts generally agree that U.S. production of artillery shells and several classes of missiles has reached record levels. However, many caution that manufacturing may still be insufficient to sustain a lengthy, high-intensity conflict.

Lockheed Martin, which manufactures both ATACMS and PrSM missiles as well as the THAAD missile defense system, did not immediately respond to requests for comment. Raytheon, which produces Tomahawk cruise missiles and Patriot missile interceptors, also declined to comment on reported inventory levels.

Pentagon spokesman Sean Parnell rejected suggestions that the military’s readiness has been compromised.

“America’s military is the most powerful in the world and has everything it needs to execute at the time and place of the President’s choosing. We have executed multiple successful operations across combatant commands while ensuring the U.S. military possesses a deep arsenal of capabilities to protect our people and our interests.”

According to the report, internal figures detailing the missile inventories have circulated throughout the federal government over the past week, fueling discussions within the Trump administration about how long military operations against Iran can continue before the shrinking stockpiles begin affecting the nation’s ability to respond to emergencies elsewhere.

One source said the heavy use of ATACMS and PrSM missiles reflected a deliberate strategy by the Trump administration to reduce the risks associated with sending manned aircraft into heavily defended Iranian airspace.

Military experts note that these long-range precision weapons would also play a critical role in any future conflict involving an adversary with sophisticated air defenses, such as China. A March report by the Center for Strategic and International Studies (CSIS) said the missiles have already been used to strike targets inside Iran.

The CSIS report also noted that PrSM inventories were relatively limited even before the war because the missile is still entering service. However, the Army has placed substantial orders for additional missiles scheduled for delivery beginning in 2027, while ATACMS production is being phased out in favor of the newer system.

According to two sources, senior military officials have spent weeks warning President Trump that supplies of defensive weapons—including Patriot missile interceptors used against ballistic missiles—have also fallen significantly. Several media reports last week suggested Trump decided against launching another major attack on Iran after advisers raised concerns about the remaining stockpiles.

A U.S. official disputed that account, saying the president’s decision was instead influenced by pressure from Gulf nations.

The conflict has also renewed debate over President Trump’s authority to conduct sustained military operations against Iran without congressional approval. Congress has not received either a declaration of war or a formal authorization for the use of military force.

Last week, CSIS estimated that approximately 65% of America’s Patriot interceptor inventory had been used between February and July, while the nation’s stockpile of THAAD interceptors had declined by at least 38% since the conflict began. Both systems are designed to intercept and destroy incoming ballistic missiles and are considered among the most advanced missile defense platforms in the U.S. arsenal.

Although Reuters was unable to independently review the classified inventory figures, two sources said the CSIS estimates closely matched internal government assessments.

One source also said the United States has expended just under half of its worldwide inventory of Tomahawk cruise missiles since the start of the war. The sea-launched weapon, fired from Navy destroyers, cruisers, and submarines, has long served as one of America’s primary options for striking heavily defended targets without placing pilots in danger.

As the Pentagon seeks to rebuild its inventories, Raytheon, a subsidiary of RTX, has reached a tentative multi-year agreement with the Defense Department to significantly increase production of Tomahawk missiles alongside several other critical munitions.

Philanthropist Pledges Historic $1 Million Prize for Those Who Commit to Not Talking During Davening

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[COMMUNICATED]

There’s a remarkable new initiative making waves across the Jewish world.

The Power of a Million is an unprecedented initiative launched by Keren Tosafos Yom Tov to strengthen Kedushas HaTefillah throughout Klal Yisroel.

The goal is to inspire one million kabbalos, creating one million more focused, heartfelt tefillos. Yidden are committing not to speak during davening and taking on additional kabbalos that bring greater focus, respect, and meaning to every tefillah.

Every participant who accepts a kabbalah is also eligible for the largest prize ever offered in a campaign—a historic $1,000,000 prize toward their shul. The prize can be used for renovations, a new Sefer Torah, a mikvah, or other projects that enhance the beauty and kavod of the Makom HaTefillah.

Thousands of Yidden from every background and community have already joined this powerful movement and taken on Kabbalos to strengthen their tefillah.

Inspired by the powerful Mi Shebeirach of the Tosafos Yom Tov, which describes the extraordinary brachos promised to those who are careful not to speak during davening, this global initiative is bringing renewed respect to our batei medrash and elevating the power of tefillah throughout Klal Yisroel.

There is extraordinary power when Yidden unite in tefillah. Every individual kabbalah becomes part of something far greater, bringing together communities, shuls, and Yidden across the world through one shared commitment.

One million kabbalos means one million opportunities to strengthen our connection to Hashem and create an unprecedented collective zechus for all of Klal Yisroel.

A noted philanthropist funded the historic prize with one goal in mind: to help Yidden strengthen their tefillah and deepen their respect for the shul. At a time when so many are searching for zechusim and brachos, there is perhaps no greater zechus than honoring the Makom HaTefillah and protecting the sanctity of davening.

Be Part of Something Historic

Join thousands of fellow Yidden. Make a kabbalah not to speak during davening, strengthen your tefillah, and help bring Klal Yisroel closer to one million pure tefillos.

Visit KTYT.org and make your kabbalah today.

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